If you want to stand out from the crowd, be a storyteller.
Most speeches or presentations overflow with facts, figures and information. We’re bombarded with data.
How can your audience possibly remember everything? It can’t.
But you can improve the chances of your message being remembered by using the power of story.
Story is a great device for making information memorable.
In story, there are three important elements: the protagonist, the antagonist and the quest.
The protagonist wants something (the quest). The antagonist is the problem standing in the way of success. They duke it out to the climax. Somebody wins. Somebody loses.
What holds us spellbound is the element of conflict. The struggle to overcome obstacles and achieve something worthwhile.
Remember that when you are telling a story about your product, or company. A story about the development of your product will be more compelling if you recount some of the obstacles that had to be overcome. An account that delivers a rosy picture of a perfect company operating in total harmony probably won’t ring true. Tell your story honestly.
Put a human face on your data. Convert your facts and figures into a story people will remember. Your audience will hang on to every word you say.
